Affiliate Disclosure
Last updated: 2026
sparkyspuppets.com ("we", "us", or "our") is an independent review and comparison website covering the top 50 betting sites in the UK, including sites offering free bets and free-play promotions. We believe in full transparency with our readers, so please take a moment to read this disclosure.
1. How This Site Earns Money
sparkyspuppets.com participates in affiliate marketing programmes operated by online casinos, bookmakers, and betting brands. This means that when you click on certain links on this website and subsequently register, deposit, or play at a partner site, we may receive a commission from that operator — at no additional cost to you. These commissions are how we fund the running of this website and keep our content free to access.
2. Editorial Independence
Our affiliate partnerships do not influence our editorial content. Rankings, ratings, reviews, and recommendations on sparkyspuppets.com are based on our own research, testing, and assessment criteria — including licensing, game selection, bonus terms, payment methods, customer support, and user experience. Operators cannot pay to receive a higher ranking or a more favourable review.
3. How to Identify Affiliate Links
Affiliate and sponsored links on this site may be identified in one or more of the following ways:
- Buttons or links labelled "Visit Site", "Claim Bonus", "Play Now", or similar calls to action that direct you to an operator's website.
- Content clearly marked as "Sponsored", "Ad", or "Promoted".
- Comparison tables and top-list placements featuring outbound links to partner operators.
Where practical, affiliate links carry a rel="sponsored" or rel="nofollow" attribute in line with search engine guidelines.
4. Regulatory Compliance
As a website directed at readers in Great Britain, we aim to comply with the advertising standards enforced by the Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Code, which require marketing communications — including affiliate content — to be clearly identifiable as such. We also take into account guidance from the UK Gambling Commission regarding the promotion of gambling services.
We only promote operators that hold a valid licence from the UK Gambling Commission. Gambling is restricted to persons aged 18 and over in Great Britain.
5. Your Responsibility as a Reader
While we strive to keep all information accurate and up to date, bonus offers, terms and conditions, wagering requirements, and promotions change frequently. It is your responsibility to read and understand the full terms and conditions on the operator's website before registering, depositing, or claiming any offer — including free bet and free-play promotions.
Gambling involves risk and should be treated as entertainment, not as a way to make money. Only gamble with money you can afford to lose. If you feel your gambling may be becoming a problem, support is available from organisations such as GamCare (www.gamcare.org.uk), BeGambleAware (www.begambleaware.org), and GAMSTOP (www.gamstop.co.uk).
6. Contact
If you have any questions about this Affiliate Disclosure or our relationship with any operator featured on this site, please contact us via the contact page at sparkyspuppets.com.
18+ only. Please gamble responsibly.